THE INSPIRATION
We’re inspired by duality — softness and strength, elegance and defiance, structure and flow. Bridal doesn’t have to mean classic, and classic doesn’t have to mean boring. We design for the women who don’t fit into a single box — the ones who want to honour tradition but on their own terms. Our collections are rooted in contrasts: heritage with edge, couture with freedom, ritual with rebellion. We draw from cinema, music, punk culture, art history, and the quiet power of silk. Each piece has a soul, a scene, and a mood. We imagine the stories our brides are writing — and we make pieces that help them express their truest selves. There’s no right version of the modern bride. We just help her show up as herself — unapologetic and unforgettable.
THE DESIGNER
Sara Hirsh is a romantic with a punk heart. She started in film, where she learned how to tell stories — and then she turned that eye toward fashion. Raised across cultures and continents, Sarah brings a global, cinematic perspective to bridalwear. She’s influenced by Eastern European history, Western European aesthetics, and the emotional complexity of the Middle East. Her personal style blends softness and edge — think silk, raw seams, bare skin, black eyeliner. She launched the brand in 2015 with a desire to create clothing that feels personal, honest, and unlike anything else. Every design is a dialogue between feeling and form. Sara believes that what a bride wears should feel like a second skin — never a costume. She works closely with every client to make sure what they wear reflects not just their taste, but their story.
THE BRAND
Our aspiration is to create for women who know who they are — and don’t need a traditional dress to prove it. We make two-piece bridal looks from 100% pure silk, designed to move with the body and stay with you beyond the wedding day. Each design is poetic and precise, balancing timeless materials with modern forms. We’re not about overdone silhouettes or heavy beading. We’re about clean cuts, raw edges, and fabric that feels like air. Our sets are made to be styled, mixed, and owned — not just worn once. We design with a clear vision: individuality, ease, and integrity. Sustainability matters. Personal expression matters. Feeling incredible in your skin matters most of all.
THE CRAFT & PROCESS
Everything starts with the fabric. We only work with 100% pure silk — breathable, biodegradable, hypoallergenic, and unbelievably soft. Each piece is handcrafted in our studio, tailored to the bride’s precise measurements. Our process is personal, intentional, and built to last. Brides get fittings, customization options, and full transparency into how their piece is made. We build for beauty — but also for comfort and freedom of movement. Every seam, cut, and detail is considered. Because the best clothes disappear on your body and live in your memory.
THE STUDIO
Our studio is based in Sofia — intimate, warm, and full of silk. It’s where we meet our brides, cut our fabric, drink our coffee, and bring ideas to life. It’s not a showroom — it’s a creative space. We work with a small, dedicated team of seamstresses who understand craftsmanship to their core. Every piece is made here by hand. We believe in slowing down. In choosing quality over speed. In designing less, but designing better. Brides who visit us say it feels more like a film set or atelier than a store. And that’s exactly how we like it — focused, expressive, and real.